Ethiopian Airlines Group has partnered with Loyyal to leverage the latter’s blockchain infrastructure for its customer loyalty program. The partnership, which is earmarked for Ethiopian Airlines’ Shebamiles members, enables them to earn rewards daily, driving further engagement and loyalty.
Three-Way Partnership
One of the leading African airlines, Ethiopian Airlines Group, has appointed blockchain-based loyalty rewards service provider Loyyal as its innovative tech loyalty partner. Under the arrangement, Loyyal will gain access to the airline’s flagship solution as a rewards management system within its loyalty offering.
According to a statement, Ethiopian Airlines and Loyyal will also collaborate with another rewards platform, Finfare Connect. The three-way partnership will enable the airline to leverage Finfare Connect’s payment-linked incentives solution, powered by Loyyal’s blockchain infrastructure for loyalty systems.
Ashish Kumar Singh, CEO of Loyyal, praised the arrangement, which is earmarked for Ethiopian Airlines’ ShebaMiles members “to experience everyday earnings, driving further engagement and stickiness.” Brad Blake, Chief Growth Officer at Finfare, said the partnership would result in incremental sales for its network of partner brands. This will provide “more value and personalized experiences for customers,” Blake added.
The statement noted that Ethiopian Airlines’ flagship solution uses a smart contract to streamline and automate deals, helping the airline efficiently collaborate with renowned brands such as Nike and Marks & Spencer.
Rahel Assefa, Group VP of Marketing at Ethiopian Airlines, said combining forces with Loyyal and Finfare Connect adds value to loyal customers’ mile-earning experiences.
“We are excited for the unique partnership we have established with Loyyal’s patented platform and Finfare’s extensive ecosystem to boost our members’ mile-earning experience through everyday purchases from various leisure and lifestyle brands,” Assefa said.
Source:- Bitcoin.comNews
